If you smell…what WWE is rocking. Social Media role model.
by Sascha Funk on Feb 19, 2012 • 10:25 PM No CommentsA post about Social Media & WWE. Two of the things I like very much. Already love it. For those of you who do not know the WWE: WWE stands for World Wrestling Entertainment and it’s basically a good choreographed, action packed, ‘super athletes compete in fake beatings’. To make it short: It’s a big show and a billion dollar industry in the states. WWE airs the two most watched tv series in the states (Monday Night Raw and Friday Night SmackDown) and it’s only reasonable for such a company to take on social media.
While WWE Superstars (that’s how they call their athletes/actors) participate in Social Media for quite a while already (The Rock or John Cena have some of the biggest fanpages and followers in the whole entertainment industry) WWE now takes it even a little further.
When you enter the (very nice) URL www.wwe.com/social into your browser and hit enter you will be taken to the Social Media Hub ‘WWE InterAction‘ of the WWE. This hub combines twitter, facebook & the website chat in one place. It also lets you browse through each of those services individually.
It pretty much combines all WWE mentions from twitter (via hashtags or replies), facebook activities (comments on status updates or posts) chat activities. Nice service for hardcore fans.
To use this service on the above mentioned website you have to sign in though. However this can be done via social networks as well and is as easy as 1, 2, 3. The way it should be.
Due to the fact that WWE doesn’t get tired of letting their superstars and commentators communicate their twitter and facebook accounts on an ongoing basis (sometimes it’s quite upsetting though) they assure that there is always fresh content on the InterAction hub and all over social media.
So besides laughing and pointing at those ‘fake shows’ and ‘bad actors’ most companies can actually learn a lot from WWE.
Social Media…just bring it!
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